The Skinny! A couple of weeks ago you may remember my blog post about making changes to how I brand myself, and how I market myself as an artist. I decided I was going to discontinue using the ‘Illusio Creative’ business name and promote myself using my own name. It was a BIG decision that had been some time in the making. I felt I wanted to step out from under the Illusio banner and adopt a more personal approach. This was hard as I have been using the ‘Illusio Creative’ name for over ten years. But, given the overwhelmingly positive response I received from friends, supporters and industry experts, I knew I had made the right decision. So, this is my first official post using my domain www.lorriewhittington.co.uk. All my content was moved successfully from the old domain to this one, and I have my hosting company 34sp to thank for that who made it all so easy for me.